The rules behind breaking creativity rules

The thought patterns behind award-winning creative ideas

/ By Yonathan Dominitz (published in Contagious Magazine Sept. 2009)

It is commonly agreed that the most original and innovative creative ideas are those which break the rules and take an unpredictable approach. However, one could look at the issue from a completely different perspective and see that, underneath the obvious surface, these apparently unique creative ideas share some patterns of thinking. Patterns that paradoxically help one to break the existing common moulds and originate surprising, unexpected ideas.

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