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Clients and agencies can gain a lot by learning how to work together in a more beneficial and productive way. Beginning with more accurate and sharper briefing the agency and ending by a common set of criteria for assessing and evaluating the creative work; the final outcome is that better creative work, more impactful and more effective can result and be approved together.
Training programEvaluating creative work
Clients and agencies jointly trained by Yonathan Dominitz: (Partial list)
Danone &Y&R, Poland
Nestle & McCann Erickson, Prague
Mars & BBDO, Moscow
Mastercard & McCann Erickson, Budapest
Euro Bank & New Moment, Belgrade
Bee Line & BBDO, Moscow
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Contact Us
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"Over a four year span I invited Yonathan a couple of times to run creative training programs; once for the agency internally and again for a client-specific program. The results were clear – a year after the internal training we were ranked as one of the top creative agencies in the region both at award shows and within our network."
Matthew Stern, Managing Director, McCann-Erickson Prague
Dear Yonathan,
I would like to thank you very much once again for the excellent training session last week!
It was great meeting you and participating in the seminar! The feedback
of the entire Toyota team is very positive and we all felt that the
training was both inspiring and provocative, and at the same time
providing good structure and focused approach to creative evaluation!
Thank you very much indeed!
Nevena Tzekova, Marketing Director, Toyota Balkans S.A.
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Training Fields Overview