I just came back from a three days mindfulness course, working with and training people who suffer from illness and pain, to use mindfulness practices in order to cope better with stress, pain, and other kinds of mental dis-eases. It is always amazing to witness again and again the transformative power of mindfulness practice. The power of calmly witnessing or observing one's own experience, sensations, thoughts and emotions, in the present moment.
It is amazing to see how, out of this apparently "doing nothing", such a creative power is slowly being unleashed, and such strong insights may strike us.

An interactive tool to increase brand recognition and boost sales.

Who doesn’t like to identify himself with a hero? Who doesn’t have the fantasy, consciously or unconsciously, to become a hero? And how does this relate to interactive and integrated communication? Well, it seems that one of the more successful approaches in creating interactive& integrated campaigns recognizes this human ambition in many of us, and uses it to reinforce brand awareness, image and values.