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Case Studies
Transforming brands into warriors
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An interactive tool to increase brand recognition and boost sales.
 Who doesn’t like to identify himself with a hero? Who doesn’t have the fantasy, consciously or unconsciously, to become a hero? And how does this relate to interactive and integrated communication? Well, it seems that one of the more successful approaches in creating interactive& integrated campaigns recognizes this human ambition in many of us, and uses it to reinforce brand awareness, image and values.
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Read more... [Transforming brands into warriors]
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Gaining Insights in the most unpredictable places
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 One of the most challenging parts in the creation of a campaign is detecting the insight on which the main idea of the campaign will be based. Too often, either the importance of this task is underestimated or, the means of revealing a powerful insight are missing. The result in both cases, as we can see in alas, too many campaigns, is either a boring ad with an over-chewed message/claim, or a good creative idea which doesn’t affect consumers due to lack of relevance or credibility.
Personally, I regard uncovering insights as one of the most creative and crucial parts of any campaign. Like a creative idea for an ad, one is looking for something without knowing how this 'thing' looks.
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Read more... [Gaining Insights in the most unpredictable places]
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Knowledge Base