Knowledge Base Case Studies Mental and creative first aid
Mental and creative first aid |
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And one of the interesting observations about insights and strong creative ideas is that powerful insights and ideas are actually quite simple. One would often have a sense of "it was always there" or "how come I didn’t think of it before?" There is something of our mental over-business and stickiness to what we know, that prevents us to see things in a fresh and new way. Take a look of this new BBH London cinema stunt to promote emergency first aid education on behalf of St. John Ambulance.
When you see the final work you feel "it is so simple", yet we haven't
come with the idea ourselves.
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I just came back from a three days mindfulness course, working with and
training people who suffer from illness and pain, to use mindfulness
practices in order to cope better with stress, pain, and other kinds of
mental dis-eases. It is always amazing to witness again and again the
transformative power of mindfulness practice. The power of calmly witnessing or observing one's own experience,
sensations, thoughts and emotions, in the present moment.