Creativity Trainings

Advanced Tools for Creativity in Advertising

This training program is aimed to complete the exposure of the teams to the full range of the creative thinking tools , with more advanced tools, once the assimilation and practice of the tools taught in the Creative Advertising Tools training is achieved.

With this in view, the objectives of this day are to complete the teaching of the tools by adding some new tools that encapsulate the newest trends in creative advertising, to review application to daily work of previously learned tools, and look at ways of making sure that the tools will be applied on an ongoing basis.

Training goals:

Review application of previous tools in agency work;
Learn and apply additional tools for generating new ideas and creative communication.
Refresh and teach some more variations on the previously learned tools.
Coach participants in the practical application of the inventive tools to the different tasks at the agency;
Learn to overcome blocks and obstacles in the usage of the tools;

This training program is designed for:

a mixed group of creative department, client service and planners.

Duration:

1 day

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Proven success

Title: "You tend to spend more time in town. 7 nights, the timeout guide to Bucharest"
Client: Seven Nights
Award: Golden Drum 2006
Agency: Target Leo Burnett, Romania

More Proven success

"I dear to say that your work is responsible for a big part of Leo Burnett’s success and I heard respectable people around the world praising these “prescriptions”…

Bodgan Noumovici, Executive Creative Director, Leo Burnett, Romania