Creativity Trainings

Creative thinking tools for effective Communication

Mindscapes offer this creative training course for marketing and communication professionals to enhance their skills and abilities in creating powerful communication strategies, and assuring their transformation into effective campaigns.

This course focuses on the aspects of ‘What to say’, i.e. creating/ defining the strategy/ message/ promise, and ‘How to say’, i.e. inventing creative ideas for communicating the message in attractive, powerful and engaging ways.

Training objectives

Enable participants to enlarge their scope of thinking, thus to utilize more fully their own creative potential.
Teach and practice creative thinking tools and ways to develop new promises for existing/ new products/ services.
Teach some basic notions of creativity in mass communication.
Fundamentals of creative and effective communication.
Selecting and prioritizing the key message/ single minded idea when there are several options.
Learn creative thinking tools for developing new ideas for promoting & communicating products/services.
Implement the new thinking tools on real company's brands and products.
Assure practical implementation of learned tools in daily work.

This training course is designed for:

marketing professionals, brand managers, communication, marcom and advertising professionals.

Duration:

2 days.

Contact Us
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