Creativity Trainings

Creative Role Swapping Training

This training program aims at enhancing the agency's overall creative productivity by experiencing and practicing role swapping and developing an advertising campaign from the stage of a marketing brief to the stage of presentation of creative ideas to a jury (pitch style).

Mixed teams compete in creating a communication strategy and presenting creative ideas for a total communication campaign.

In each team people do the work that they usually don’t do (i.e. creative department people prepare the strategy and the creative brief, and accounts& planners develop the creative ideas& work). In each team people coach the others in doing what they usually do themselves.

The final stage is a presentation of ideas to a jury who decide on the best ideas and the winning team.

Objectives

Training staff in effectively and inventively doing the whole agency work, through role swapping
Giving agency staff a broader picture of and understanding for other people’s work.
Establish a common language for communicating about advertising;
Learn and practice some creative tools for developing the creative brief and for developing creative ideas;
Explaining to others how your own role is done properly,
Participate, as a student, in workshops devoted to learning new tools in various disciplines.
be a judge of other’s work and feel how it is to have your own work judged by others,
Team building, have fun in a contest & festival style event.

This training is designed for:

all agency professionals: creative department, client service, planning, media, PR etc.

Duration:

2-3 days.

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