Creativity Trainings

Creative Advertising Tools
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Interactive & Integrated
Creative Brief & Insights
Evaluating Creative Work
Creativity In Media
Creativity In BTL
Opportunities During Crisis
Role Swap
Win The Pitch
Win More Awards
Creativity In Marketing
Creative Promotions
Ceartivity In Marcom
Inventing New Products
Creativity in PR

Creative training for Media people
Creative campaigns that win international awards often exploit the media itself as a resource for the creative idea. Thus, a surprising and original campaign idea is, in many cases, the result of a different and unconventional use of the medium itself.

This training program offers an approach designed to identify the patterns underlying creative ideas in media, and supplies practical thinking tools that allow media people to apply them to their work.

These tools enable media professionals to come up with more inventive ideas for use of existing media and creatively exploit opportunities for using new media as resources.

Training goals:  

  • To introduce staff in the media profession to new thinking tools that enables them to generate innovative ideas more efficiently, and to enlarge their “toolbox” in their work.
  • To introduce tools that promote an inventive and surprising use of the media.
  • Teach tools for creating a creative link between the message and the
  • medium.
  • Supply tools for identifying& exploiting effectively new media opportunities.
  • Supply tools for transforming passive audience into active participants in the communication.
  • To coach the participants to apply the tools to real client's briefs.
  • To give media personnel the tools for taking a more active role in the creation of the final product.

This training program is designed for:

media professionals.

Duration:  

2 day.
 
Contact Us
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Proven success

breast-cancer-canne.jpg

Title: “1 in 8 woman”
Client: Avon Cosmetics
Award: Cannes 2007, Media silver lion
Agency: Starcom media, Romania


emp-recycle-cannes.jpg

Title: Recycle
Client: EMP
Award: Cannes 2007 Media silver Lion
Agency: McCann Erickson & Universal McCann, Lithuania

More Proven success

"I was attending one of Yonathan's programs a few years ago at the Asia Pacific  HFD Upgrade Week and got so much impressed by the quality and effects. That's why I invited him to Japan (to train MCE, Momentum and Universal McCann)…  This is the second time for us to have him here…"

Sumiko Kimura, Senior Vice President, Director of Talent Management
McCann Erickson Japan