Creativity Trainings

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Creative thinking tools for New Product/Services Development

Surprising as it may sound nearly 70% of the most creative and innovative new products/ services which are launched in the market are based on a limited amount of recurring thinking patterns. This training program is designed to supply the company's professionals some of these innovative creative thinking tools to enhance their creative thinking potential and enable them to create more creative and effective ideas for new and innovative products/ services.

Training goals:

  • Enable participants to enlarge their scope of thinking, thus to utilize more fullytheir own creative potential.
  • Teach and practice creative thinking tools for developing ideas for new products/services.
  • Supply participants with tools to overcome their own fixedness of thinking, and enable them to see new ways of solving problems, overcoming barriers and obstacles in their work.
  • Practice the new thinking tools on real company's development objectives.
  • Coach participants to master the tools so as to be able to use them independently on an ongoing basis.
  • Reassure practical implementation of learned tools in daily work.

This training is designed for:

marketing professionals, brand managers, R&D, distribution and marcom professionals.   

Duration:  

2 days.
 
Contact Us
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"Dear Yonathan,
Over the last 20 years Turnowsky's creative department became used to winning top awards in international competitions for calendars and cards. Nobody in our team believed that a workshop on creative thinking tools could result in such significant changes and creative outcomes. Since the training we have begun to implement the tools and we examine every project by the new parameters we have acquired in the training. In view of this success we wish to continue our collaboration for other categories, such as product design, marketing and communication."

Yael Toren, head of design and product development, Turnowsky

"Having worked with Yonathan I am very please to recommend him; very personable, years of experience in a variety of roles and latterly wider ranging experience training a cross section of organizations. "

Mark Davies, Assistant Vice President, Nestec, Vevey, Switzerland