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The power of creative thinking in times of economical, marketing or brand/ company crisis
Training/seminar
(Note: can also be in a form of presentation to agency/ clients)

In times of crisis we have to adopt new ways of thinking. Conventional thinking and straight forward solutions fall short in meeting the changing needs of consumers, of the market, and the budget constraints.

Case studies reveal that companies and agencies who were able to think& act differently in times of crisis, were able to increase their market share, increase loyalty and strengthen their brand, even in times of crisis. Moreover, those who were able to think differently were able to identify opportunities in problems and take advantage of those problems for the benefit of their brand and market share.
The program includes a presentation of dozens of case studies of advertising campaigns, marketing ideas and communication strategies that proved to be highly effective in problematic/ challenging/ crisis situations.
 
It is designed to familiarize participants with some different ways of thinking, and supply them with practical thinking tools to enhance their creative potential and inspire them to create more effective ideas and campaigns, designed for coping with crisis/ problematic situations of the brand and/ or the market.

Main topics:

  • Gain some insights into consumer's attitudes, needs, thoughts and beliefs in times of crisis.
  • Analyze and understand the success factors of effective campaigns, launched in problematic/ crisis situations.
  • Learn some new thinking tools how to think differently and how to find new opportunities in problems.
  • How to use effectively digital/interactive media& channels to promote effectively your brands and gain effective and consumer engagement& response.
  • How to identify new (and cheaper) media opportunities and use them to create impactful and engaging communication.
  • Practice and apply the learned tools on real client's briefs and challenges.

This training is designed for:

all ad professionals: creatives, accounts, planners, media, digital & Interactive, PR etc.

Duration: 

1 day.
 
Contact Us
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"I recently had the pleasure of sharing a speaking role at an IAA conference with Yonathan Dominitz. His presentation on innovation as an antidote to the crisis was undoubtedly one of the high points of the day. His examples were both entertaining and instructive, and the audience found his advice relevant and actionable. I would strongly recommend Yonathan as a speaker or trainer."

Nick Baum, President, TBWA Europe 

"It was very helpful for us to have the training on Advertising and opportunities in times of crisis.
Your training course presented a new dimension of advertising, which shows that in times of crisis creativity and non-traditional solutions allow for success and continuous growth of brands and their share if properly handled and supported.
I received a very positive feedback from our senior staff and form our key Clients and partners( GSK, BeeLine, Wimm Bill Dunn,etc.), which
attended the training and found it helpful to provoke new thinking in times of crisis.
Thank you very much Yonathan"

Alexey Kovylov
President and CEO, GREY group, Russia