Creativity Trainings

Creative Advertising Tools
Advanced Advertising Tools
Interactive & Integrated
Creative Brief & Insights
Evaluating Creative Work
Creativity In Media
Creativity In BTL
Opportunities During Crisis
Role Swap
Win The Pitch
Win More Awards
Creativity In Marketing
Creative Promotions
Ceartivity In Marcom
Inventing New Products
Creativity in PR

Applying new tools to win more creative awards
Some agencies want to improve the overall effectiveness of their work, and may call us to help them to do so. However, some agencies are quite satisfied with their overall work and its positive impact for their clients, and are specifically interested in winning more creative awards. This training project is designed for the latter.

In this training program we focus on supplying the agency staff with the most creative and unexpected thinking tools, as they appear in the most recent internationally awarded creative works. The motto here is pushing your creative talent to its extreme limits, and beyond.
   
A larger emphasis is put on coaching participants to master the creative variations and spins of the thinking tools, so that they can truly surprise themselves and others.

Objectives:

  • Overall, to assist the agency to create more award winning works, by:
  • Coaching participants to use their own creative talent more effectively.
  • Supplying creative thinking tools that enable creators to come up with original, surprising and unexpected new ideas.
  • Learning and mastering those patterns that are particularly the favorite of creative festival juries.
  • Training participants to rediscover the power of simplicity in creativity, those ideas that are hidden right below our nose.
  • Mastering the twists and the variations of some creative thinking tools: the surprise behind the surprise.

This training program is designed for:

selected teams from the agency: creative department, client service, planning, Digital& interactive.

Duration:  

2 days.
 
Contact Us
For more information about our creative trianing please fill out the This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Proven success

mandra-milk-gmp.jpg

Title: Embossed- "milk makes you strong"
Brand:  Mandra milk
Award: Cannes bronze Lion 2007 press,
Agency: GMP Advertising, Romania

More Proven success

"Dear Yonathan!
We have some results of the training:
We've won the Golden Watch award and Golden Drumsticks for Nescafe Arctic campaign at Golden Drum last year. With those films we've gained the 65th place among the 100 best awarded films of the year (compilation by Shots). We've won few awards at the Moscow Ad Festival. We've been voted the Creative Agency of the year in Russia (winning over the major competitors, BBDO and Lowe). I think it's not bad but it's just the beginning. We now have a lot of young untrained team members in both creative and client service and strategy planning depts. So we look forward to do the same training once again… Looking forward.  Yours. Sasha."

Sasha Alexander, ECD,  McCann Erickson, Russia