Creativity Trainings

Creative Advertising Tools
Advanced Advertising Tools
Interactive & Integrated
Creative Brief & Insights
Evaluating Creative Work
Creativity In Media
Creativity In BTL
Opportunities During Crisis
Role Swap
Win The Pitch
Win More Awards
Creativity In Marketing
Creative Promotions
Ceartivity In Marcom
Inventing New Products
Creativity in PR

Applying new tools to win new business
This project aims at helping the agency win new business by coaching its teams in creating the strategy and the creative work, while learning and applying various creative thinking tools, relevant to these tasks.

Thus, this training/ coaching project is truly a 2 in 1 product and has two main benefits: assisting the agency to win new business, using our expertise and experience working extensively with both clients and agencies worldwide; and supplying the agency teams with new thinking tools while applying them directly on real tasks in a real time situation.

Objectives:

  • Assist the agency develop the best strategy for the brief.
  • Assist the teams develop powerful and effective creative ideas for a campaign.
  • Transform good ideas into an engaging integrated campaign, using a variety of media and points of contact to maximize exposure and engagement of target consumers.
  • Assist the agency to better present and convince the client.
  • Teach and coach the teams to use various creative thinking tools, and apply them directly on a challenging task.
  • Enable the agency to recognize and realize for itself the efficacy and the potential of the thinking tools.

This training is designed for:

selected teams from the agency: creative department, client service, planning, media, PR etc.

Duration:  

2 days.
 
Contact Us
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"Telling everybody how great Yonathan's training on successful creative thought patterns actually means to give away the great competitive advantage that you will have on your competition when you choose to hire him. So hire him, hire him, hire him ... but don't tell anyone about him! There are countless books, seminars and trainings on creativity. But what Yonathan is teaching is nothing like that. It is about successful creative thought patterns, which when you put your brain behind them, simply lead to clutter breaking thinking and fresh ideas - and that every time you use them. The bundled knowledge Yonathan hands over to you within one or two days is incredible, if you consider that you can use it for the rest of your career. I strongly endorse Yonathan's work and Yonathan as a person who will change your way of thinking, - if you are ready to listen."
 
Philip Pec, Executive Creative Director, McCann Erickson, Prague