Pattern-Spotting at Spikes Asia

published by Campaign Asia, September 2016

Ravid Campaign Asia article 9.16 pic

Download the full article here

The Logic behind the Magic

How agencies and clients can overcome the fear of creativity. Mindscapes workshop presentation at the Cannes Lions festival 17 June 2013


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The rules behind breaking creativity rules

The thought patterns behind award-winning creative ideas

By Yonathan Dominitz (published in Contagious Magazine Sept. 2009)

It is commonly agreed that the most original and innovative creative ideas are those which break the rules and take an unpredictable approach. However, one could look at the issue from a completely different perspective and see that, underneath the obvious surface, these apparently unique creative ideas share some patterns of thinking. Patterns that paradoxically help one to break the existing common moulds and originate surprising, unexpected ideas.

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Can Creativity be Learned and developed? (in Portuguese)

This article appeared in Nov. 2015

Markedu article pic

To read the full article download pdf here  or read it here

The thought patterns behind award winning ideas (in Russian)

This article appeared in Advertising Idea magazine Nov. 2009

to read the article download pdf here

Training For Success

An interview with Ravid Kuperberg about agencies and clients learning how to enhance their creativity in today’s advertising reality. Marketing & Media Magazine, Czech Republic, May 2013

MMC interview_c

To read the full translated interview download pdf here