Creative training for Media people

Creative campaigns that win international awards often exploit the media itself as a resource for the creative idea. Thus, a surprising and original campaign idea is, in many cases, the result of a different and unconventional use of the medium itself.

This training program offers an approach designed to identify the patterns underlying creative ideas in media, and supplies practical thinking tools that allow media people to apply them to their work.

These tools enable media professionals to come up with more inventive ideas for use of existing media and creatively exploit opportunities for using new media as resources.

Training goals:

To introduce staff in the media profession to new thinking tools that enables them to generate innovative ideas more efficiently, and to enlarge their “toolbox” in their work.
To introduce tools that promote an inventive and surprising use of the media.
Teach tools for creating a creative link between the message and the
medium.
Supply tools for identifying& exploiting effectively new media opportunities.
Supply tools for transforming passive audience into active participants in the communication.
To coach the participants to apply the tools to real client's briefs.
To give media personnel the tools for taking a more active role in the creation of the final product.

This training program is designed for:

media professionals.

Duration:

2 day.