Creative Role Swapping Training

This training program aims at enhancing the agency’s overall creative productivity by experiencing and practicing role swapping and developing an advertising campaign from the stage of a marketing brief to the stage of presentation of creative ideas to a jury (pitch style).

Mixed teams compete in creating a communication strategy and presenting creative ideas for a total communication campaign.

In each team people do the work that they usually don’t do (i.e. creative department people prepare the strategy and the creative brief, and accounts& planners develop the creative ideas& work). In each team people coach the others in doing what they usually do themselves.

The final stage is a presentation of ideas to a jury who decide on the best ideas and the winning team.


  • Training staff in effectively and inventively doing the whole agency work, through role swapping
  • Giving agency staff a broader picture of and understanding for other people’s work.
  • Establish a common language for communicating about advertising;
  • Learn and practice some creative tools for developing the creative brief and for developing creative ideas;
  • Explaining to others how your own role is done properly,
  • Participate, as a student, in workshops devoted to learning new tools in various disciplines.
  • be a judge of other’s work and feel how it is to have your own work judged by others,
  • Team building, have fun in a contest & festival style event.

This training is designed for:

all agency professionals: creative department, client service, planning, media, PR etc.


2-3 days.