How to apply structured thinking tools for developing engaging creative Branded Content ideas, in a multi-platform environment flooded with content
Branded Content today takes on many shapes and forms in an ever-growing variety of formats and platforms. Yet… If looked at closely from a different perspective, one may notice that behind this diversity, lay a variety of specific recurring thinking patterns. Patterns which when mastered, can help answer key questions such as: how can a brand control content when content is no longer in the complete control of the brand? How can a brand deliver its message, while also delivering an outcome people engage with on the merits of its value as genuine content? This program examines recent effective award-winning branded content ideas from around the world, while identifying the recurring patterns of thinking embedded in them. Based on these patterns it suggests a variety of structured thinking tools which can lead to different types of branded content outcomes. After each thinking tool is presented, it is implemented by participants on actual briefs & tasks, so as to provide them with a tangible real-life test drive for each tool.