How to apply effective creative thinking when aiming for ideas which communicate commitment and actions for good and suggest solutions which help make the world, planet or society a better place to live in. And how to do so in a unique, original, differentiated manner.
This program examines recent effective innovative award-winning campaigns in the field of creativity for good from around the world, i.e. environment, sustainability, purpose driven, social impact, DE&I, while decoding the recurring thinking patterns embedded in them. Based on these patterns, it then offers practical thinking tools for developing new original disruptive ideas utilizing a more efficient-structured creative thinking process. The program supplies brand and agency teams with practical creative thinking tools and a methodology to develop more powerful innovative ideas and solutions in these fields.