A Mindscapes online training program
In times of crisis we have to adopt new ways of thinking. When things are rapidly changing, we need to be attentive, flexible, inventive and creative so as to best address new behaviours and needs of people, brands, markets and budget constraints.
Companies which were able to think & act differently in times of crisis, applying a flexible frame of mind and a disruptive outlook on reality, were able to increase market share, relevance and brand affinity. Providing valuable creative footprints which can be followed.
This program presents and decodes outstanding cases of successful marketing and communications strategies, ideas and campaigns, which proved to be highly effective during times of crisis and adversity. It then offers a set of practical insight, inventive and creative thinking tools which can inspire and direct your team to specific thinking paradigms for achieving the transformation and adaptation most relevant when contending with crisis implications.