In a famous quote, based on research conducted at Berkeley University, comedian John Cleese from Monty Python once said: “Creativity is a… way of operating”. So how do you operate your mind and apply your creative thinking skills in the optimal way for delivering better creative ideas? This set of training programs examines many recent effective creative award-winning campaigns, in digital integrated brand communications. While exploring the recurring thinking patterns embedded them. Based on these patterns, it then offers structured thinking tools for developing new original ideas in a more efficient and effective manner.