How to inspire innovation in brand communications using the combined power of structured creative and inventive thinking
This program examines the most highly innovative award-winning campaigns from recent years, which have provided unprecedented, unpredictable, unexpected new experiences, solutions and stories to the world. By utilizing creative + inventive thinking. It then proceeds to decoding the recurring thinking patterns which reside within them. Based on these patterns, it then offers structured thinking tools for developing new breakthrough innovative ideas suited for current brand communications needs. Including NPD ideas within the realm of brand communications. After each thinking tool is presented, it is implemented by participants on actual briefs & tasks, so as to provide them with a tangible real-life test drive for each tool.