How to apply structured thinking when trying to construct breakthrough ideas for new products, services and solutions
Surprising as it may sound, nearly 70% of ideas for innovative new products/services are based on recurring patterns of thinking. Which means that underneath the obvious surface, these apparently unique creative ideas share traceable thinking paths. Paths which when decoded and mastered, can be translated into structured creative and inventive thinking tools, geared to empower new product/service development. Helping reveal new forms, formats, functions and possibilities invisible to the mind.