How to develop effective creative media-based ideas using a structured creative thinking method
An analysis of recent effective creative media-based ideas from around the world reveals that in spite of the great variety of platforms used, the variety of technologies used, and the originality of how they were used, some recurring patterns of thinking can be identified and decoded. This session is designed to familiarize media professionals with such thinking patterns and supply them with practical creative thinking tools based on these patterns. So as to boost the creative thinking skills required to address a key challenge: translating a brand idea into creative media ideas, delivered to different audiences, on multiple channels, using innovative formats. After each thinking tool is presented, it is implemented by participants on actual briefs & tasks, so as to provide them with a tangible real-life test drive for each tool.