How to structure creative thinking which fuels optimal PR opportunities
This program examines recent award-winning campaigns driving effective PR outcomes and remarkable unpaid earned media results. While decoding the recurring thinking patterns embedded in them. Based on these patterns, it then explores thinking paths for developing new original ideas which empower PR through a variety of formats, platforms and channels. After each thinking tool is presented, it is implemented by participants on actual briefs & tasks, so as to provide them with a tangible real-life test drive for each tool.