The rules behind breaking creativity rules open registration online course

If you are not into an agency or a brand session, this course of 3 online sessions, with peers from around the world, could be the format for you

Introducing the perfect opportunity for individuals or small groups to learn our creative thinking tools, without the need to rely on a full-scale training initiated for a workplace. Relevant for individuals interested in boosting their creative thinking skills. Or agencies and brands looking to invest in specific individuals or small teams within their talent pool.

The course will guide a group of creative thinkers, connecting from all over the world, through a set of our most proficient thinking tools geared for contemporary integrated brand communications.

Training goals

Acquiring practical creative thinking tools based on recurring thinking patterns which have proven to fertile in generating effective creative ideas

Learning a new clear structured process to stimulate and foster creativity

Increasing the efficiency and effectiveness of operating your creative thinking: less waiting for smart ideas, more writing of smart ideas

Learning how to effectively lead a structured process of ideation and creation of new concepts and campaigns

Topics

How to cross the border between the on-line and off-line worlds, while creating innovative usage of digital platforms in people's every-day life

How to overcome Fixedness & mental barriers of different sorts, while using components and variables related to a brand in unexpected ways which reflect the brand idea/message

How to transform a brand into a warrior for a surprising creative cause. And initiate a social or cultural movement. Or a public debate

How to invent and launch a new creative tactical offering, which will attract free unpaid media and public attention to the brand and its message/story

How to prove a point in a captivating creative manner, resulting in captivating branded content

How to generate a creative translation of an abstract/complicated data input into a clear, relatable, valuable creative output

How to create, within a limited media budget, ideas which provoke strong media coverage and boundless brandversations

How to transform storytelling into engaging digital storysharing and storyteching outcomes

How does it work

A set of 3 X 3 hours long online sessions
Structured for a group of individual participants from either agency or brand/ company side, registering from all over the world
Using our world-famous training recipe: decoding recurring thinking patterns using inspiring case studies, transforming the thinking patterns into practical thinking tools, applying the thinking tools on specific briefs/tasks so as to practice and experience their impact on your creative output