How can agencies and clients overcome the fear of breakthrough creativity in order to create better brand communications ideas
This program presents some of the most effective creative ways for brands to successfully engage with consumers in the new communications reality. While responding to some of the fears, barriers and crucial questions marketers have on the subject. The Mindscapes methodology and thinking tools have a proven record of helping agencies and clients reduce the uncertainty and ambiguity while developing creative ideas, by providing a solid process for understanding, developing and evaluating creative ideas. Thus, helping ignite a better cooperation between agency & client when cultivating brand communications campaigns. After each thinking tool is presented, it is implemented by participants on actual briefs & tasks, so as to provide them with a tangible real-life test drive for each tool.