How to reveal powerful insights which articulate new perspectives about the brand and its TA, so as to inspire better creative briefs
This workshop suggests a unique way of defining an insight (hint: it is not a single revelation). It then presents a set of practical thinking tools which enable us to look at reality in different prisms so as to reveal powerful insights. Insights which can act as the basis of developing effective storytelling and breakthrough creative ideas. After each thinking tool is presented, it is implemented by participants on actual briefs & tasks, so as to provide them with a tangible real-life test drive for each tool.