Mindscapes offers creative thinking training programs which help agencies & brands create innovative brand communications ideas in a more efficient and effective manner.
The training from Mindscapes is eye opening. It’s inspirational and practical. It’s a discipline on “how to think”, a tool to identify and grow interesting ideas. As a business lead, I use the tools to structure my thoughts, connect seemingly unrelated concepts to come up with interesting narratives and applications. It’s a liberating experience. I highly recommend this program to companies, which value good ideas and believe good ideas can come from anyone.
Your training helped us a lot to develop for the first time a very coherent and structured understanding of how integration works, also with a very strong input on digital, and provided us with the main psychological mechanism that trigger mass consumer involvement. I would go through that training once more just to make sure I didn’t miss anything.
The insight training and tools of Mindscapes is outstanding because it brings a kind of radar to detect very powerful insights in a simple yet very effective way. Before the training the search for insights was sometimes random and purely intuitive. Now it has become more rigorous and, at the same time, more creative.
I’m absolutely loving the program and finding it really practical. The use of tons of current examples, plus the work group exercise where we applied what we learned to a real Google brief is absolutely spot on. The teacher is great too – smart, humble and open minded. Well done! You’ve guys have put together a great class – can’t wait for tomorrow.
In short, Mindscapes is mind-blowing, bringing logic to the magic for creative and marketing professionals; so for me learning about techniques and patterns is a must! Creativity and communication is a soft science by default but Mindscapes can teach how to harden it and use patterns and discover interdependent elements. The world simply needs more of Mindscapes.
Decoding recurring thinking patterns embedded in award winning ideas
Transforming common patterns into practical thinking tools
Designing a structured creative thinking process
Every pillar in contemporary brand communications is or should be about generating branded content. “From there to here, from here to there, content things are everywhere!”
Analysis of award-winning campaigns reveals the underlying processes behind creativity and patterns even the most original have in common.
Decoding Awarded Creative Thinking at Spikes Asia X Campaign: The Virtual Experience
Decoding Creative Thinking Patterns at Cannes Lions 2021: workshop at Cannes Lions “LIONS Decoded” event